Rotary Action Plan
The Rotary Action Plan
Four priorities guide Rotary’s work over the next five years: increasing our impact, expanding our reach, enhancing participant engagement, and increasing our ability to adapt.
Increase Our Impact
Define, measure, track, and analyze service projects so Rotary can create lasting change.
Expand Our Reach
Welcome more people into Rotary and create new ways for them to take action.
Enhance Engagement
Create meaningful experiences that inspire people to stay involved and grow.
Increase Our Ability to Adapt
Build a more flexible, innovative, and effective Rotary for a changing world.
Why this plan matters
Rotary’s Action Plan is about making our service stronger, our membership more welcoming, our experiences more meaningful, and our organization more ready for the future. In plain English: less drifting, more doing.
1. Increase Our Impact
Rotary seeks to define, measure, track, and analyze service projects so we can better understand our outcomes, improve project quality, and create lasting change.
- Eradicate polio and leverage the legacy
- Focus our programs and offerings
- Improve our ability to achieve and measure impact
2. Expand Our Reach
Rotary aims to develop new and inspiring ways for people to engage, welcoming diverse participants and uniting them in service.
- Grow and diversify membership and participation
- Create new ways for participants to experience Rotary
- Increase club flexibility and appeal
- Build understanding of our impact and brand
3. Enhance Participant Engagement
Every interaction with Rotary should be meaningful, fulfilling, and valuable, whether someone is a long-time member, a volunteer, a donor, or a curious newcomer.
- Support clubs to better engage their members
- Improve understanding and support for individual participants
- Offer opportunities for personal and professional connection
- Provide learning opportunities for leadership development and skill building
4. Increase Our Ability to Adapt
Rotary is committed to becoming more efficient, representative, flexible, and effective while exploring new opportunities through innovation, evidence, and informed risk-taking.
- Build a culture of research, innovation, and willingness to take risks
- Streamline governance, structure, and processes
- Foster more diverse perspectives in decision making
People of Action
The Action Plan challenges Rotary clubs to serve with intention, welcome more people, strengthen the member experience, and keep improving how we work.
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